This is where the sale actually happens – “Point-of-sale”. POS Display DefinitionĪ POS Display refers to the customer’s interaction with products at the checkout or register. This is all about raising awareness of new products. This can be a Dump Bin, Floor Display, Full-Pallet, and more.īy incorporating a POP Display into your strategy, you will increase the number of customer facing displays at retail and club stores, increasing your presence at the store.Īnd, as we mentioned a POP Display can simply be a piece of promotional material. These displays can offer a single SKU, combinations of SKUs, and more. They see the product, consider the benefits, and decide if it’s something they want. This is where a buyer considers purchasing a product, this is before the actual decision to take it to the checkout. That can be a wide range of interactions, including shelves, a specialized display that’s a billboard, or other promotional material. POP Display DefinitionĪ POP Display refers to points of in-store interactions between a customer and a product. The POS (point-of-sale) Display refers to displays that are near the checkout register, or in key areas close to it. The quickest way to understand the difference is that a POP (point-of-purchase) Display refers to displays that are out in the retail environment, anywhere that isn’t close to the checkout register. Our Slim Frames also fit true A4 signs printed onto waterproof media (such as PVC or polyester) and indoors they can be used with plain A4 paper (and other sizes) behind an optional clear plastic poster protector - available as an accessory.To a marketer, the differences between these two sales is stark! So you need to know the difference. But we do not recommend round corner plastic frames to garden centres who may want to use laminated A4 prints since round corner frames do NOT fit laminated signs. We do also offer cheaper round-corner frames which don't fit laminated paper which we offer to other retailers. Slim Frames with square corners are made from outdoor grade ABS which withstands sun and rain for many years.
All frames can be used double-sided, with a different sign on each side. This stiffens up printed signs and stops prints blowing out and looking tatty. Our additional unique feature is that these plastic frames have a deeper slot (to insert your sign or POS) and we include a correx backing sheet with every frame. Green Magic frames are made in many colours to suit your house colour theme (although black is the most popular, followed by dark green). The plastic frames we use are a Green Magic creation - called Slim Frames - invented by us in the 1990's, and they have certainly stood the test of time! Choosing the right plastic frame for garden retail These solutions prevent POS signage toppling in the wind.
Special sign stands developed for garden centres, but also applicable to other outside situations, include screw-down stands and POS holders which screw onto plant tables or plant display benches. Unlike most point of sale stands, which can be blown over easily in windy outdoor retail locations such as nurseries and garden centres, our fixed POS stands are stable outdoors Fixed POS stands are a successful solution for windy locations. The signage display products in this category address the problem of wind. Screw down signage stands for use outdoors in adverse weather conditions Generally for floor standing applications one of our taller floor POS stands is more suitable as these display POS at eye level making it easier to read. Mainly they get used on plant display tables and timber display benches, but they can be stood on the ground provided that a tub or table leg is used to weigh them down. Our POS stands are available in adjustable-height and fixed height models. Indoors in housplant areas these POS stands can be used without the need to stabilise, although taller models certainly benefit from having something heavy placed on the metal base. Our movable point-of-sale (POS) stands feature a flat 'shovel' base made of metal which can be weighted down by trays of bedding, pots and planters, rendering the stand stable outdoors. Movable POS stands for seasonal plants, bedding and houseplants
Every frame is supplied with a backing sheet (correx). These POS holders have square corners and are made from durable ABS. Our outdoor grade plastic frames all accept laminated prints!Īll the sign and POS holders on this page accept regular paper size like A5, A4 and A3 and also the slightly larger laminated sizes with an extra border because laminating pouches need to seal past the edge of the paper print.